Celebrating the contribution of the spirits sector in Europe.

7 - 10 September, Brussels

Spirit of life week 

Spirit of Life Week unites industry leaders, policymakers, and professionals to explore the sector’s impact on society, culture, sustainability, and the economy. Over four days, participants will engage with themes of innovation and craftsmanship through expert-led sessions, networking, and exclusive evening experiences.

01
Four days of engaging conversation

02
Networking with industry leaders and policy makers

03
Exclusive evening experiences

 

Location | Bump Experience Center, Place Lux, Brussels

Date | 7 - 10th of September, 2026

Programme

Browse the programme below and register for each session you would like to attend. Attendance is by invitation and subject to approval. You will receive an email confirming when your registration has been approved.

  • Monday 7 September

    FOSTERING CONVIVIALITY: THE SPIRITS SECTOR IN EUROPE’S SOCIAL DNA
    17.00 - 18.30


    OPENING RECEPTION
    18.45 - 20.30

  • Tuesday 8 September

    ALCOHOL & HEALTH: BALANCING PLEASURE AND RESPONSIBILITY
    11.30 - 14.30

  • Wednesday 9 September

    AGRICULTURE & THE DECARBONIZATION OF THE SUPPLY CHAIN
    14:30-17:00

    THE SPIRIT OF FINE PAIRING
    18.45-20.30

  • Thursday 10 September

    A EUROPEAN CHAMPION & STRATEGIC ASSET
    11.30-12.30

    SPIRITS, TOURISM & EUROPE’S HOSPITALITY STRENGTH
    17.00 - 18.30

    CLOSING RECEPTION
    18.45 - 20.30

Monday 7 September

Fostering conviviality: the spirits sector in Europe’s social DNA

7 September | 17.00 - 18.30

  • Explore how Europe’s convivial spaces — bars, cafĂ©s, and local meeting places — shape social cohesion and everyday community life. Speakers will discuss why these venues matter, what happens when they disappear, and how the spirits sector helps keep Europe’s social fabric vibrant.

  • Join our special guests, Esther Herranz-GarcĂ­a MEP, Co-Chair of the Wine & Spirits Intergroup and Gijs Schilthuis, Director of Sustainability, DG AGRI, European Commission, to discuss and debate these and other questions.

Opening reception

7 September | 18.30 - 20.30

Celebrate the spirit of Europe at our immersive opening event. From crafting your own cocktail to exploring our aroma lab and exclusive Belgian tasting stations, come enjoy a night of discovery and connection.

Tuesday 8 September

Alcohol & health: balancing pleasure and responsibility

8 September | 11.30 - 14.30

  • Experts will examine evidence, risk communication, and the role of policymakers, media, and industry in supporting informed adult choices.

  • Join our special guests, Esther Herranz-GarcĂ­a MEP, Co-Chair of the Wine & Spirits Intergroup and Gijs Schilthuis, Director of Sustainability, DG AGRI, European Commission, to discuss and debate these and other questions.

Wednesday 9 September

Agriculture & the decarbonization of the supply chain

9 September | 17.00 - 18.30

  • The spirits sector is grounded in European agriculture and its long-term sustainability. From the vine growers who improve the health of our soils whilst producing a fine Cognac to the millions of tonnes of sustainably grown grain which goes into our whiskies along to the by-products used to feed our livestock and pigs, we care deeply about agriculture and helping those who work in it to produce as sustainably and profitably as possible whilst reducing its environmental footprint.

    But our sustainability efforts extend beyond the farm gate and run right through our operations. From the use of renewable energy and recycled materials to lowering the carbon footprint of our routes to market, we are constantly innovating to decarbonize our supply chain and generally lighten our environmental footprint.

    In this panel session, we will be joined by policy-makers, growers and experts to explore this further. In particular, we’ll ask our panel and audience:

    • How do you view the link between agriculture and the spirits sector and the efforts to improve environmental and decarbonized outcomes across the supply chain?

    • What more could the spirits sector do to support farmers and other actors in the supply chain to make the transition?

    • How can the EU policy-making framework better support these efforts?

  • Join our special guests, Esther Herranz-GarcĂ­a MEP, Co-Chair of the Wine & Spirits Intergroup and Gijs Schilthuis, Director of Sustainability, DG AGRI, European Commission, to discuss and debate these and other questions.

The spirit of fine pairing

9 September | 18.30 - 20.30

This exclusive evening invites you on a culinary stroll through Europe, showcasing the perfect harmony between our finest spirits and regional food treasures.

Thursday 10 September

A European champion & strategic asset

10 September | 11.30 - 14.30

  • Join us for a vital discussion on the European spirits sector’s role in driving economic growth and competitiveness. Discover how we can secure the future of this "Made in Europe" success story through strategic policy and global leadership.

  • Join our special guests, Esther Herranz-GarcĂ­a MEP, Co-Chair of the Wine & Spirits Intergroup and Gijs Schilthuis, Director of Sustainability, DG AGRI, European Commission, to discuss and debate these and other questions.

Cocktail masterclass

10 September | 18.30 - 20.30

Join our expert mixologists for an interactive masterclass. Master the art of the craft as you curate and shake two signature cocktails in this hands-on workshop experience.

Spirits, tourism & Europe’s hospitality strength

10 September | 17.00 - 18.30

  • This session showcases how distilleries, museums, and cocktail culture fuel tourism and local vitality. Industry and tourism leaders will explore how spirits‑driven experiences support tourism innovation and keep Europe’s hospitality sector dynamic.

  • Join our special guests, Esther Herranz-GarcĂ­a MEP, Co-Chair of the Wine & Spirits Intergroup and Gijs Schilthuis, Director of Sustainability, DG AGRI, European Commission, to discuss and debate these and other questions.

Speakers

Felicity Carter
€0.00

Lifestyle journalist

Frédéric Molina
€0.00

French chef behind Le Moulin de Léré in the Brevon Valley

Serge Guillou
€0.00

Massimo Vittori
€0.00

Managing Director oriGIn

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

  • Yes. Each session requires an individual registration.

  • No. All registrations are reviewed and approved by the organisers.

  • You will receive an email once your registration has been reviewed.

Tuesday 8 September

Balancing pleasure and responsibility

8 September | 11.30 - 14.30

A sharp, timely discussion on evolving alcohol‑and‑health narratives, from moderation to “no safe level” debates. Experts will examine evidence, risk communication, and the role of policymakers, media, and industry in supporting informed adult choices.

The spirit of fine pairing

8 September | 18.30 - 20.30

This exclusive evening invites you on a culinary stroll through Europe, showcasing the perfect harmony between our finest spirits and regional food treasures.

Monday 7 September

Fostering conviviality: the spirits sector in Europe’s social DNA

7 September | 17.00 - 18.30

Explore how Europe’s convivial spaces — bars, cafés, and local meeting places — shape social cohesion and everyday community life. Speakers will discuss why these venues matter, what happens when they disappear, and how the spirits sector helps keep Europe’s social fabric vibrant.

Opening reception

7 September | 18.30 - 20.30

Celebrate the spirit of Europe at our immersive opening event. From crafting your own cocktail to exploring our aroma lab and exclusive Belgian tasting stations, come enjoy a night of discovery and connection.

Wednesday 9 September

Agriculture & the decarbonization of the supply chain

9 September | 17.00 - 18.30

This panel highlights the spirits sector’s role in sustainable agriculture and decarbonized supply chains. Farmers, producers, and policymakers will explore how the industry can accelerate climate progress and what support is needed to drive the transition.

Thursday 10 September

A European champion & strategic asset

10 September | 11.30 - 14.30

Join us for a vital discussion on the European spirits sector’s role in driving economic growth and competitiveness. Discover how we can secure the future of this "Made in Europe" success story through strategic policy and global leadership.

Spirits, tourism & Europe’s hospitality strength

10 September | 17.00 - 18.30

This session showcases how distilleries, museums, and cocktail culture fuel tourism and local vitality. Industry and tourism leaders will explore how spirits‑driven experiences support tourism innovation and keep Europe’s hospitality sector dynamic.

Join our expert mixologists for an interactive masterclass. Master the art of the craft as you curate and shake two signature cocktails in this hands-on workshop experience.

Cocktail masterclass

10 September | 18.30 - 20.30

Follow the Behind-the-Scenes Chaos

Follow the Behind-the-Scenes Chaos

Partners